These channels, also known as marketing channels, are essential for a company like ours. In addition to having a significant number of private customers with whom we develop relationships of trust and respect, we also use commercial intermediaries who enable the sale of our extra virgin olive oil throughout Italy. Through these distribution channels , they make our EVO oil available at the times, places, and methods consumers desire. When we talk about commercial intermediaries, we broadly mean three categories:
- wholesalers and dealers who become owners of the goods;
- agents and brokers, who negotiate sales on behalf of third parties;
- retailers who take physical possession of the goods or obtain an order while the goods are transferred directly from the seller to the buyer.
At Frantoio D'Orazio, we utilize both direct sales and e-commerce, leveraging all the benefits of B2B and Horeca channels.
Frantoio D'Orazio's distribution channels
For us, sales in specialized stores throughout Italy take place both directly and through distribution channels .
In direct selling, the producer and the consumer are the only actors in the commercial exchange.
This is a "simplified" typology, not a simple one. While the manufacturer can maintain constant and complete control over its distribution, it also faces rather high costs.
Generally speaking, leveraging distribution channels brings Frantoio D'Orazio several advantages. For example, thanks to them, we bridge the geographical gap between supply and demand. In B2B ( business-to-business ) trade, we rely on distributors spread throughout Italy and abroad.
Frantoio D'Orazio's extra virgin olive oil is sold from Puglia throughout Italy , thanks to ongoing collaboration with distributors throughout Italy (particularly in Veneto). For Lombardy, we rely on the services of a local agency.
When selling extra virgin olive oil, distribution channels also help us bridge a time gap . Indeed, several months can pass between the time of production and the time of consumption. Several players in the distribution channel play a key role in this process:
- shipping warehouses,
- stock at wholesalers,
- retailers, etc.
During these steps, the care with which our bottles are packaged and handled is particularly important. For this reason, it's important to rely on distributors and retailers who know how to properly store extra virgin olive oil before it reaches the shelves or consumers' tables.
Frantoio D'Orazio oil in the Horeca sector
Frantoio D'Orazio oil is also available in the Horeca sector.
This type of distribution channel includes food and beverage outlets ranging from restaurants to canteens, from pubs to beach clubs.
Among all the categories in the Horeca channel, Frantoio D'Orazio extra virgin olive oil fits perfectly into the restaurant industry.
E-commerce is also a key distribution channel for us. Despite increased competition in recent years, we believe it's a valuable sales tool worth maintaining. When integrated with other channels, e-commerce is a powerful tool for spreading your brand worldwide!
Furthermore, the brand name also spreads its image and style. These are inseparable elements, so tailoring strategies are essential. For example, the type of retail outlets where your product is sold must be consistent with your brand image .
While not a luxury product, EVO oil is among the highest quality. Ours, among other things, comes in truly unique packaging, adding style and personality to an increasingly prized product.
At the heart of our product line? Multicultivar extra virgin olive oil, to which we've dedicated an entire article: Multicultivar Oil: What is a Blend? Discover the core characteristics of our product line.
